PICS: ‘Naughty’ Adverts That Show How The Food Industry Uses Se_xually Suggestive Campaigns

Naughty Adverts From The Food Industry That Are Se_xually Suggestive 

This past week, quick service restaurant Mambo’s Chickens has been trending on social media platforms due to some of their adverts. Apart from the obvious fact that Mambos’s Chickens has changed its font and colours to a Nandos-esque look, the se_xually suggestive nature of its adverts also attracted a lot of attention.

The advert was obliquely referring to Harare’s red-light district in the Avenues area.
Unsurprisingly, the naughty adverts stirred a lot of mixed feelings. Some applauded the marketing people at Mambo’s for being witty and for making sure that people are always talking about their brand.
Others, however, were mortified by the se_xual innuendos and excoriated the fast-food company for resorting to cheap gimmicks and se_xualising women for their own gain.
Some even claimed, that this is a reflection of what Zimbabwe is and that it does not happen elsewhere in the world. Others claimed, that fast food and casual dining giants such as Nando’s would never stoop so low as to use se_xual innuendos in their advertising.
Thanks to other social media users, we at iHarare found dozens of examples to show that the food industry is very comfortable in using se_x for commercial gain. This is not unique to Mambo’s Chickens or to Zimbabwe but is, in fact, a global issue that needs to be addressed.
Just to emphasize, we do not support the practice and we believe that this can be addressed only if we acknowledge how rampant the practice is and how it transcends borders.
To buttress this, we have compiled some adverts, both local and international, that show how the food industry is quite happy to use se_xual innuendos for profit.  Here are some of the ‘dirty’ adverts.

Chicken Inn
This advert captioned kana uchida kunyatsonakirwa usagumire muzvidya uses a double entendre which loosely translates to if “You want to enjoy yourself fully, go past the thighs.”



Nandos
Nando’s also has a series of se_xually suggestive adverts that use double entendres.

We don’t mind if you touch our buns, or breasts, or even our thighs. Whatever you’re into, enjoying any Nando’s meal with your hands is always recommended.

The second best way to cover your fingers in a hot chick’s juices.

Naughty Adverts From The Food Industry That Are Se_xually Suggestive

Guess who got laid 30 years ago.
Joining Chicken Inn in celebrating their 30th anniversary.

While the overwhelming majority of adverts are generally about women’s bodies, some also se_xualise men’s bodies as can be seen in the adverts below.

Mambo’s Chickens
This Mambo’s advert was captioned

PRINCE MEAL
Piece so big your hand won’t cover it.

Fresh In A Box
Vegetables, groceries and logistics startup Fresh In A Box also did their own promoting the different sizes of their vegetable boxes.

Naughty Adverts From The Food Industry That Are Sexually Suggestive

When you cross borders and go international, the adverts become more brazen and visual.
Burger King

Naughty Adverts From The Food Industry That Are Se_xually Suggestive

Hardee’s

Naughty Adverts From The Food Industry That Are Se_xually Suggestive

Carl’s Jr




The only consolation is that due to the pressures of social media, advertisers are now axing the racy and se_xually suggestive adverts.
In January KFC apologized for an advertisement in Australia that shows two boys ogling a woman’s breasts, after calls from a local campaign group to boycott the fast-food giant over the ad it called “se_xist”.
Hamburger chain, Carl’s Jnr also dropped the se_xy naughty adverts saying that they want to appeal to a wider consumer base that cares more about food quality.

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